7 Best Email Marketing Services For Small Business

By: Editorial Team

Email marketing is still the most effective way to reach your customers and prospects. We've tested various email marketing services while managing different businesses over the last 12 years. This hands-on experience has given us valuable insights into top platforms, including Constant Contact, MailChimp, AWeber, ConvertKit, HubSpot, Brevo (formerly Sendinblue), and more. We’ve evaluated these tools based on their ease of use, customization options, automation features, and overall value.

Vsit our dedicated category page for a full list of on offer.

Sendpulse Email Marketing

Avg. Price: £5.00

Description

SendPulse is a multi-channel marketing automation platform primarily known for its email marketing capabilities, though it also supports SMS, web push notifications, and chatbot marketing for Facebook, Telegram, WhatsApp, and more. From creating email lists and designing templates to setting up automated workflows, SendPulse provides the core tools to build and manage effective email marketing campaigns. SendPulse stands out by giving users a comprehensive suite of tools without overwhelming complexity. With an intuitive drag-and-drop editor, you can create responsive email templates quickly, even with no design experience. The platform also includes pre-made templates across categories like travel, eCommerce, and hospitality, allowing businesses to skip from scratch designs. With automation workflows, A/B testing, segmentation, and personalization options, Sendpulse helps small businesses optimize engagement. For example, segmentation allows you to target audiences based on interests, location, and other demographic data, which can improve the relevance of each message, helping you increase engagement and sales. Its trigger-based automation lets you set up workflows for scenarios like abandoned cart reminders, welcome emails, or post-purchase follow-ups, so the right message goes out at the right time. These advanced tools are effective in helping businesses automate parts of the marketing process and target customers with precision. SendPulse integrates with popular CMS and CRM systems, enabling seamless data transfer across platforms. The platform also supports SPF, DKIM, and DMARC authentication, which are key to improving email deliverability by verifying the sender's identity. This helps reduce the chances of emails going to spam folders, ensuring that messages are more likely to reach their intended audience. For users who need flexibility, SendPulse provides a mobile app where users can create, schedule, and track email campaigns on the go. This feature is particularly useful for small business owners or marketers who need to manage campaigns outside the office or in real time.

Moosend Email Marketing

Avg. Price: £5.00

Description

Moosend is a comprehensive email marketing platform that makes email campaigns simple, effective, and highly personalized. It provides basic and advanced features, ensuring marketers can create relevant, engaging, and effective emails that genuinely resonate with their audience. Whether you’re just starting with email marketing or already experienced, Moosend offers features that simplify the process and enhance results. One of Moosend’s standout features is its approach to personalization. Moving beyond basic first-name personalization, Moosend enables segmentation based on behavior, like past purchases, abandoned carts, and other online actions. With tools to segment audiences by multiple conditions, users can break down customer groups and create experiences tailored to individual actions and preferences. Automation in Moosend is designed to streamline email marketing tasks, allowing for more efficient campaigns with less manual work. With advanced automation workflows, users can set up sequences for events like cart abandonment, welcome emails, and thank-you messages. Moosend provides robust A/B testing tools to help users fine-tune their strategies. With the ability to test elements like subject lines, images, and calls to action, you can learn which variables lead to better engagement and adjust your campaigns accordingly. Combined with powerful data analytics, Moosend makes it possible to track metrics such as open rates, click-through rates, social shares, and unsubscribe rates, giving marketers a detailed look at what’s working and what might need improvement. Design is a strong focus with Moosend’s library of over 90 free, responsive email templates. These up-to-date templates ensure that businesses of any size can send polished, professional-looking emails that reflect their brand without requiring a designer. For even more engagement, users can add dynamic elements that make each newsletter visually appealing and interactive. Overall, Moosend simplifies email marketing with a set of user-friendly tools designed to boost engagement, personalize the customer experience, and save time through automation. With its data-driven approach, customizable designs, and audience-first features, Moosend offers a well-rounded solution for businesses aiming to grow their reach and connect with their audience more effectively.

Constant Contact Email Marketing

Avg. Price: £8.00

Description

Constant Contact is a robust email marketing platform designed to help businesses build relationships, boost revenue, and establish brand recognition through easy-to-create email campaigns. Users can quickly design emails that stand out in inboxes with an intuitive drag-and-drop editor. The platform provides professionally designed templates, making it simple for businesses to share emails that are visually appealing and ready for social media sharing, all without the need for extensive design skills. For users who struggle with content creation, Constant Contact’s AI-powered tools can help generate tailored messaging based on a few keywords and campaign goals. Automation is another strong feature of Constant Contact. Businesses can automate repetitive tasks, ensuring that emails and SMS messages reach subscribers optimally. The platform provides several ready-made automation templates to help businesses get started right away. In addition to email, Constant Contact includes tools for social media marketing. Users can link their accounts on LinkedIn, Instagram, and Facebook, allowing them to create posts and share their email content across these channels. This integration enables a cohesive marketing strategy, reaching audiences both in their inbox and on social platforms. Constant Contact also supports SMS marketing, letting businesses connect with customers via text. This can be especially effective for promotions, new product launches, or event reminders, providing a direct line to customers who prefer mobile updates. Tracking and reporting are integral parts of Constant Contact’s toolkit. With real-time analytics, businesses can monitor open rates, click-throughs, and overall engagement, helping them understand what resonates with their audience. These insights can guide future campaigns, allowing for continuous improvement based on what’s working best. The platform integrates with popular tools like Canva, Vimeo, Shopify, and Stripe, allowing users to bring in assets and data from other platforms seamlessly.

Omnisend Email Marketing

Avg. Price: £8.00

Description

Omnisend makes email marketing easy and impactful, especially for ecommerce brands. With a simple-to-use platform, Omnisend helps businesses quickly create good-looking, high-performing email campaigns. Their email templates are ready to go and completely customizable, so you can tweak them to match your brand without needing design skills. And if you’re running multiple stores, Omnisend even lets you share your saved templates across stores, saving you a ton of time. Building shoppable emails is a breeze with Omnisend’s drag-and-drop email builder. It’s designed specifically for ecommerce, with features like product recommendations, unique discount codes, and a “product picker” that makes it easy to showcase what you’re selling. Instead of sending out generic newsletters, you can create emails that drive purchases straight from the inbox. Omnisend also makes it easy to target the right people with its powerful segmentation tools. Instead of blasting the same email to everyone, you can divide your audience based on past purchases, browsing behavior, or other custom filters. This approach not only makes your campaigns more relevant to each subscriber but also boosts conversions—personalized emails are far more likely to get clicks and sales. Optimization is simple with Omnisend’s built-in tools, like A/B testing and campaign boosters, which help you figure out what resonates best with your audience. You can test different subject lines, images, and content to see what gets the best response, all without any complicated setup. These features mean you’re constantly learning and refining to improve your email results. To help you keep track of what’s working, Omnisend provides detailed campaign reports. You can see how much revenue each email brings in, track engagement like opens and clicks, and even use click maps to understand where people are interacting the most. It’s all about getting the insights you need to adjust and optimize your strategy over time. One thing that sets Omnisend apart is its support for multiple marketing channels in one place. Besides email, you can connect SMS and push notifications, making it easy to reach your customers wherever they are. Emails work well for visual promotions, SMS is great for urgent offers, and push notifications are perfect for short, attention-grabbing messages. Using all these channels together helps create a more connected, effective approach to reach your audience. Overall, Omnisend’s email marketing features are built for ecommerce, helping businesses of any size create targeted, personalized campaigns that drive real results. With easy-to-use templates, powerful targeting, and insightful reporting, Omnisend gives you the tools to take your email marketing to the next level.

GetResponse Marketing

Avg. Price: £10.00

Description

GetResponse is an email marketing platform designed to be easy to use and affordable. GetResponse provides tools that make it accessible for both beginners and experienced marketers. One of the core features of GetResponse is its ability to help businesses engage their customers with different types of emails tailored to various marketing goals. GetResponse also includes abandoned cart emails, and automated messages sent to remind customers of unfinished purchases. This feature is particularly useful for eCommerce businesses, as it can help recover sales that might otherwise be lost. Autoresponders are another way GetResponse helps increase engagement. These are emails triggered by specific times or actions, making it easy to automate follow-up messages or reminders. This type of email marketing is effective for staying connected with subscribers without manually sending each message, helping to improve customer retention and engagement over time. Transactional emails are also supported, helping businesses keep customers informed at every stage of their purchase journey. These include order confirmations, shipping notifications, and other essential updates. Sending reliable transactional emails can foster trust, as customers appreciate staying in the loop regarding their purchases. For businesses that rely on blog content, GetResponse offers an RSS-to-email feature that automatically sends new blog posts to subscribers. This helps drive traffic back to the website, ensuring subscribers stay updated with fresh content. It’s a practical tool for bloggers and content-driven businesses that want to maintain regular communication with their audience. GetResponse incorporates AI-powered tools, like its AI Email Generator, which uses OpenAI technology to help create engaging email copy based on keywords, target audience, and industry. This feature speeds up the email creation process and can be useful for marketers who need quick, effective emails. The drag-and-drop editor in GetResponse allows users to design emails without coding knowledge. By simply dragging and dropping different sections—such as text blocks, images, and call-to-action buttons—users can create responsive, visually appealing emails. The platform also provides access to over 2 million stock images and GIFs, making it simple to add professional visuals to any campaign. In terms of performance tracking, GetResponse includes A/B testing and analytics tools. These features allow users to test different versions of their emails to determine what performs best, and the analytics provide insights into key metrics like open rates, click-through rates, and conversions. This data helps marketers make informed decisions to refine their email strategies.

Aweber Email Marketing

Avg. Price: £10.00

Description

AWeber is a popular email marketing tool that simplifies creating, sending, and managing email campaigns. It offers a variety of tools for both beginners and experienced marketers, making it easy to create visually appealing emails, automate workflows, and engage with audiences. The platform includes user-friendly features like a drag-and-drop builder, customizable templates, and a set of automation tools that help businesses stay connected with their subscribers. One standout feature is AWeber’s integration with Canva, a graphic design platform. This integration allows users to create custom designs directly within their AWeber account, without needing to switch between platforms. By embedding Canva, AWeber makes it easy to add visually engaging elements that align with brand aesthetics, enhancing the appeal of email campaigns. AWeber also includes a Smart Designer tool, which generates branded email templates within seconds. This feature is especially useful for businesses that want cohesive, professional-looking emails without the hassle of designing templates from scratch. The drag-and-drop email builder is another powerful tool in AWeber. This editor allows users to build emails by simply dragging elements like text boxes, images, and buttons into place. To help increase email open rates, AWeber offers a Subject Line Assistant. This tool helps craft compelling subject lines that capture attention and encourage subscribers to open emails. With RSS-triggered emails you can automatically send updates whenever new content is published on a linked blog. It’s a simple way to keep subscribers informed about fresh content, saving time while keeping audiences engaged with minimal manual effort. AWeber prioritizes email deliverability, with an in-house team focused on ensuring emails reach subscribers’ inboxes instead of their spam folders. This focus on deliverability helps businesses maintain a strong reputation with internet service providers, leading to higher open rates and a better overall return on investment for email marketing efforts.

Kit Email Marketing for Creators

Avg. Price: £25.00

Description

Kit is an email marketing platform designed specifically for creators, helping them streamline audience management, email creation, and automation. It helps reduce the time spent on repetitive tasks so that creators like influencers, content developers, and entrepreneurs can focus more on building their audience. With Kit’s user-friendly design, creating and scheduling emails is quick and accessible, even without technical expertise. It offers essential automation tools that simplify tasks like setting up welcome messages, sending periodic updates, or scheduling reminders. These built-in email automation features help keep audiences engaged without the need for constant management, which can be beneficial for creators who want to focus on their core work. One of Kit’s key strengths is its ability to help creators grow and engage their audience. It includes tools for email capture through customizable landing pages and simple sign-up forms, making it easier to convert followers into subscribers. By offering easy-to-build newsletters and landing pages, Kit helps creators stay connected with their audiences and continue to build interest over time. Kit also includes a unique Recommendations feature, which enables creators to reach new fans through collaborations with other users on the platform. Through Recommendations, creators can appear in each other’s sign-up flows or emails, offering a way to expand their audience organically and foster growth through shared interests. This collaborative approach is helpful for those looking to grow their subscriber base naturally. Kit's audience organization allows you to segment your audience based on preferences and interaction history, making it easier to send relevant, targeted messages. This can improve engagement, as subscribers receive content that aligns with their interests, helping creators maintain stronger relationships with their audience. For creators without a dedicated website, Kit’s Creator Profile feature acts as a micro website that centralizes all of a creator’s content, products, and sign-up options. Kit also includes options for monetization, enabling creators to explore different income sources, such as paid newsletters or exclusive content. Overall, Kit is a straightforward and focused platform for creators looking to simplify email marketing, connect with their audiences, and grow their reach. With features that support audience growth, engagement, and monetization, Kit provides practical tools for creators who need an accessible but capable email marketing solution.